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PRESS AREA

​​Press review of newspaper issuesthat talk about Traction
and our customers.
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Coronavirus and online shopping: how our relationship has changed, as consumers, with eCommerce and digital shopping according to numerous studies. Among which the one of Traction stands out.

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Coronavirus and online shopping: how our relationship has changed, as consumers, with eCommerce and digital shopping according to numerous studies. Among which the one of Traction stands out.

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Coronavirus and online shopping: how our relationship has changed, as consumers, with eCommerce and digital shopping according to numerous studies. Among which the one of Traction stands out.

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Coronavirus and online shopping: how our relationship has changed, as consumers, with eCommerce and digital shopping according to numerous studies. Among which the one of Traction stands out.

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Coronavirus and online shopping: how our relationship has changed, as consumers, with eCommerce and digital shopping according to numerous studies. Among which the one of Traction stands out.

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Coronavirus and online shopping: how our relationship has changed, as consumers, with eCommerce and digital shopping according to numerous studies. Among which the one of Traction stands out.

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Coronavirus and online shopping: how our relationship has changed, as consumers, with eCommerce and digital shopping according to numerous studies. Among which the one of Traction stands out.

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Coronavirus and online shopping: how our relationship has changed, as consumers, with eCommerce and digital shopping according to numerous studies. Among which the one of Traction stands out.

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Coronavirus and online shopping: how our relationship has changed, as consumers, with eCommerce and digital shopping according to numerous studies. Among which the one of Traction stands out.

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Coronavirus and online shopping: how our relationship has changed, as consumers, with eCommerce and digital shopping according to numerous studies. Among which the one of Traction stands out.

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Coronavirus and online shopping: how our relationship has changed, as consumers, with eCommerce and digital shopping according to numerous studies. Among which the one of Traction stands out.

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The study carried out by Traction recorded a 50% increase - only in the last few months - as regards the increase in the use of eCommerce. 

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The lockdown and the measures taken by the Government to counter the  contagion from Coronavirus  have resulted  the increase in the use of E-Commerce services of all digital platforms.

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It is not enough to develop social networks or manage a website. Doing digital marketing means making constant use of all the online tools made available today by technology.

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We are faced with a sudden crisis during which everyone is forced to reinvent themselves and, in which, the online channel has quickly become the digital protagonist to overcome it.

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Traction, a leading company in Italy in performance marketing, has conducted a study which has shown that, in recent months, there has been a growth of 50% compared to the fees in 2019.

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Traction, a leading company in Italy in performance marketing, has conducted a study which has shown that, in recent months, there has been a growth of 50% compared to the fees in 2019.

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The analysis highlights growing numbers, in time for Covid, for all the main digital platforms, which register a + 50% compared to 2019. Jeff Bezos' creature in the lead

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In the analysis of Traction, mind-boggling numbers for all the main digital platforms. A growth of 50% compared to 2019. Amazon in the lead

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Traction on Amazon with a promotional package to encourage the digitization process of  SMEs. 

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Traction offers various solutions to promote an ecommerce and has just launched a particular package for the landing on Amazon dedicated to SMEs

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Traction  offers client companies solutions and consulting services to optimize marketing performance and promote growth in times of crisis.

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Traction  offers client companies numerous dedicated tools and consulting services to optimize marketing performance and promote growth in times of crisis.

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We are going through an unexpected crisis that has taken the world of work by surprise, but to overcome the economic emergency caused by the  Coronavirus  companies need to have an action plan that allows them to act quickly.

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Traction offers its clients tools, tools and consulting services for digital marketing.  SMEs need to develop new digital skills in order to overcome this situation and come out stronger.

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SMEs, if they do not want to succumb, must develop new digital skills in this difficult situation to overcome the pandemic and come out stronger. But how?  Traction recommends focusing on three letters: CRM.

28/03/2020

Coronavirus: TRACTION focuses on customer relationship management
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Traction, a leading company in Italy in performance marketing, recommends focusing on three letters: CRM: customer relationship management. That is, the contact database is the real treasure of the company. 

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Traction, a leading company in Italy in performance marketing, recommends focusing on three letters: CRM: customer relationship management. That is, the contact database is the real treasure of the company. 

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A unique event for training and professional updating, with the participation of expert teachers and the media partnership of Bitmat.

13/02/2020

Digital innovation, interview with Pier Francesco Geraci of Traction
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Pier Francesco Geraci, CEO of  Traction , tells the company's vision and strategies to continue growing in the marketing and training segment.

10/02/2020

4th Edition Talent4Traction: discover the digital that exists  into you
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Are you a lover of digital marketing? Do you want to become a professional in the sector?  Take part in the 4th edition of the digital challenge Talent 4 Traction and prove that you are an expert in digital marketing to enter Traction

03/02/2020

Ratemeup: Discover your DIgital Marketing Readiness INDEX
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Traction presents the free tool to find out if your business is fully exploiting the potential of digital marketing by highlighting its strengths and weaknesses in a detailed report.

Ratemeup: the tool to discover the level of digital marketing
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The Ratemeup algorithm, developed by Traction experts, evaluates the status and results obtained by the company with a simple test, immediately returning a personalized report.

Ratemeup, the tool to discover the  level of digital marketing
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Investments in the digital world are growing, and today switching to digital marketing is a "must do" for all companies,  especially for those  which still face many obstacles to develop  a solid digital culture.

Geraci: “The challenge is  change  with Traction the corporate culture "
roma daily news

Investments in the digital world are growing, and today switching to digital marketing is a "must do" for all companies,  especially for those  which still face many obstacles to develop  a solid digital culture.

What is  DIGITAL MARKETING LEVEL of your company ?  RATEMEUP TELLS YOU !
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Traction,  launches D-REX (Digital Marketing Readiness Index)  new free version of  Ratemeup  which allows you to assess the level of knowledge and use of your company's digital marketing.

Traction management, new website with digital marketing services
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Rich in contents, totally renewed in graphics, and with new services.
The structure of the new site is presented as a useful tool for medium and small Italian companies in the management of digital marketing.

Other related links:

- Today                              - The Doubt

- Free daily                    - Courier of Viterbo

- Time                             - Courier of Umbria

- Virgil                             - The Money

7/08/2018 

Crowdfunding, traction opens a first round of investment on backtowork24
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The company specializes in creating tools that support customers' business. Born in April 2017, this year it has already had a turnover of 250 thousand euros.

07/31/2018 

Traction- The startup that helps startups grow with digital marketing
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The company specializes in creating tools that support customers' business. Born in April 2017, this year it has already had a turnover of 250 thousand euros.

07/06/2018

Talent 4 Traction: the first Digital Challenge that finds you a job
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Rich in contents, totally renewed in graphics, and with new services.
The structure of the new site is presented as a useful tool for medium and small Italian companies in the management of digital marketing.

24/01/2018

​​Traffic and potholes ? Here is the solution of an all-Roman start-up on three wheels
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Rich in contents, totally renewed in graphics, and with new services.
The structure of the new site is presented as a useful tool for medium and small Italian companies in the management of digital marketing.

23/11/2017

Traction Management, a startup to accelerate startups
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Rich in contents, totally renewed in graphics, and with new services.
The structure of the new site is presented as a useful tool for medium and small Italian companies in the management of digital marketing.

23/11/2017

Traction Management: a help for startups in their growth phase
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There is a famous statistic reported in numerous books and articles regarding the world of startups: 90% of them end up failing.

23/11/2017

Traction Management arrives to "accelerate" the world of start-ups
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90% of startups fail. The Traction Management project believes in innovation and the transfer of know-how to young people to reduce this number and contribute to the startup ecosystem.

20/11/2017

Traction Management arrives to "accelerate" the world of start-ups
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To startups, Traction Management offers senior interventions, by traction managers, who verify the strategies and set up marketing activities and specialized interventions, provided by the traction experts, who carry out operational activities related to acquisition, retention and interface design. 

20/11/2017

Traction Management arrives to "accelerate" the world of start-ups
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Why is traction the key to startups? Traction Management answers this question: the startup that has become a point of reference, supporting the growth of over 25 startups. 

20/11/2017

Traction Management, what is it and what the startup that helps startups does
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To startups, Traction Management offers senior interventions, by traction managers, who verify the strategies and set up marketing activities and specialized interventions, provided by the traction experts, who carry out operational activities related to acquisition, retention and interface design. 

Press Kit  

Information material, graphics available to the press

Traction

AutoCust

traction_management.pdf
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Traction_PNG.zip logos
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DIYrectory

diyrectory_press.pdf
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Ratemeup

ratemeup_press.pdf
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Digital Challenge

digital_challenge_press.pdf
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Traction Aucap

traction_aucap_.pdf
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Shareholders' meeting

meeting_sociates.pdf
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Marketing Garage

marketing_garage.pdf
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